Care Better Wear Longer
A gentler routine can help everyday essentials keep their softness, shape and comfort for longer. Small choices in washing, drying and rotation make a meaningful difference.
Start With the Care Label
Treat each fabric according to its own needs.
Materials, trims and elastic can respond differently to heat, agitation and detergent. Follow the label first, separate delicate pieces when needed and choose the mildest suitable cycle.
Build a Useful Rotation
- Keep enough essentials for your normal laundry rhythm
- Avoid relying on the same few pieces every day
- Allow every item to dry completely before storage
- Store clean pieces in a dry, organized space
Three Habits That Help
Wash Gently
Use the recommended temperature and a suitable mild detergent. Avoid unnecessary heat or harsh treatment.
Protect Delicates
A mesh laundry bag can reduce tangling and friction for bralettes, lace, fine knits and elasticated pieces.
Dry With Care
Reshape gently and air-dry when the label recommends it. Store only after the fabric is completely dry.
Care Well, Then Refresh When Needed
Good care extends useful wear, but stretched elastic, thinning fabric and lost support are signs that a fresh replacement may feel better.
Create Your AccountAlways follow the individual product care label. Care needs vary by material, construction and finish.
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